The IT Guys Get A Website Reboot
The Infonect Group is a boutique IT outfit based out of Lansdale, PA. As true techies, they can talk the talk and walk the walk, but since the folks who most often hire them are non-technical professionals we decided early on to draft clear language that focused on the tangible value of their services instead of the potentially overwhelming technical aspects. The quest for simplicity didn’t stop with the copywriting – the user experience was carefully considered, ultimately leading to less levels and a lower page count than their previous site. Infonect.com is constructed on the WordPress Content Management System, which allows them to make updates in-house quickly and easily. The redesign and adoption of WordPress expanded the functionality of their website making possible the addition of a blog, and a client testimonials page, as well as social media and Google Analytics integration. The site is responsive, meaning it was designed look beautiful no matter whether their audience accesses it on a desktop, tablet or smartphone. Prior to launch, I updated Infonect’s social media accounts to align with the company’s updated visual identity, and later created branded qualifications.