This ad appeared in the Mid-Atlantic Real Estate Journal. Almost every business, especially in professional services and construction, proudly states their quality and reliability, but with the proliferation of such statements what value does this actually relate to the consumer? The concept behind this ad takes a page from the infographic playbook in that it conveys tangible data graphically. The large scale of the numbers in relation to the smaller callouts demands the viewers attention. Alone the numbers are meaningless, but the investment in just a more few seconds to read the ad copy will solve the visual puzzle and deliver literal company “values” to the reader.